Yesterday we attended the Mercedes Benz Fashion Week Madrid and, besides enjoying Abrahamsson’s show, we dropped by the EGO showroom, which gathers together a series of young designers during the event to show and sell their designs. The condition to be included in the showroom is to be a former or a current EGO participant.
We weren’t able to talk to all of them because they were working on their shows, so we send them a questionnaire. These are their answers.

JARABO
Describe your brand in one sentence.
Jarabo is a brand for people who wish to express through clothes the fact that they’re happy with their lives.
What kind of people wears your clothes?
All kinds of people, but generally young people used to mixing colors and prints and to playing with categories like age and gender; in short, people who want to be different every day.
Do you think this kind of initiatives is necessary for young designers?
Yes, they are. You get to know other designers (which is very important), new clients and people to drop by and shows interest in your work. This is also a very important selling point.
What’s your experience at the showroom be like so far? What’s the perception people have of your work?
It’s been great, really. We usually think people coming to see this or that designer will have more to do with what you do, but the truth is that some of the people who came to shows we thought were not our audience were also interested. Their perception of our brand is the one we seek to project: clothes to express a happy, optimistic mood.

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jarabo.es

JUAN CARLOS PAJARES
Describe your brand in one sentence.
This is a brand in which we design clothes by instinct, mixing prêt-a-porter with high-quality design made in Spain. We make clothes for everyone with a lot of design.
What kind of people wears your clothes?
Any kind, really, I’m open to everyone. I also make tailored clothes, so everyone is welcome.
Do you think this kind of initiatives is necessary for young designers?
Yes.
What’s your experience at the showroom be like so far? What’s the perception people have of your work?
As far as communication and press goes it’s been great. I have new appointments. The problem is that the September editions are not very strong. Now people who come to these events are usually very young and they don’t have enough purchasing power to invest on an artisanal piece made in Spain with high-quality fabrics.

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juancarlospajares.com

ELENA RIAL
Describe your brand in one sentence.
My brand is a combination of many small details, as corny as this may sound.
What kind of people wears your clothes?
I’ve just started and I don’t have just one target. My collections tell a story and I focus more on that than on what can happen afterwards.
Do you think this kind of initiatives is necessary for young designers?
I do. Without them, nothing new can come up starting from scratch with new ideas.
What’s your experience at the showroom be like so far? What’s the perception people have of your work?
I don’t know if people just keep bad things to themselves because I’ve only heard good things about what I do. People have liked my collection and I’ve sold quite a lot, so I’m very happy.

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elenarial.com

SHEN LIN
Describe your brand in one sentence.
There nothing as beautiful as thinking.
What kind of people wears your clothes?
Most people are artists, architects, people related to the cultural milieu, to the fashion world.
Do you think this kind of initiatives is necessary for young designers?
Of course!
What’s your experience at the showroom be like so far? What’s the perception people have of your work?
Great so far. There has been a lot of the kind of people I’ve just mentioned and they always like what I do. I’ve sold quite a lot of clothes and made many contacts.

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shen-lin.com

WAVERLEY
Describe your brand in one sentence.
We are the teen dream.
What kind of people wears your clothes?
Very young girls who like art and design.
Do you think this kind of initiatives is necessary for young designers?
Yes, they are because they’re really good here and it’s always great for emerging designers to have their support. Helping us create a future may be good for them in the long run.
What’s your experience at the showroom be like so far? What’s the perception people have of your work?
It’s been great so far. Many people come and make questions; others discover you for the first time. You get to know people who are also starting and it’s good to share information. The perfection of people is been good in my opinion.

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waverleyclothing.com

And finally the winner of the Samsung EGO this year was Elena Rial. Congratulations!  😉

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